The CMO Council and Adobe have once again partnered to assess the rapidly evolving nature of digital marketing in APAC. Building on the findings of the "APAC Digital Marketing Performance Dashboard" studies released in 2012, 2013 and 2014, this research seeks to identify where marketers are making improvements in their digital marketing efforts in APAC, as well as where challenges still exist.
Through quantitative and qualitative assessments of marketers across the APAC region, this study aims to track progress and improvements in digital marketing adoption, management understanding, organizational proficiency, operational effectiveness, infrastructure development, tools/platform usage, and integration and alignment with offline marketing efforts. It will also provide insight into obstacles, country differences, performance measurement metrics and best practices across the region while considering the business case for digital marketing investments. To download the 2012 report, click here. The 2013 report is also available here, and the latest study can be accessed here.