The rapidly evolving nature of digital marketing presents increased challenges across Asia-Pacific, with many marketers struggling to integrate digital components in a way that is efficient, effective and measurable. Building on the findings of our study in 2012, this research seeks to identify where marketers are making improvements in their digital marketing efforts in APAC, as well as where challenges still exist.
For this initiative, APAC Digital Marketing Performance Index 2013, the CMO Council is once again partnering with Adobe to explore the state of digital marketing across Asia in order to benchmark levels of adoption, traction and success. The study aims to track progress and improvements in digital marketing adoption, management understanding, organizational proficiency, operational effectiveness, infrastructure development, tools/platform usage, and integration and alignment with offline marketing efforts. It will also provide insight into obstacles, country differences, performance measurement metrics and best practices across the region while considering the business case for digital marketing investments. To download the 2012 report, click here.