Study: 80% of Companies Will Increase Digital Marketing Budgets - by Ad Age

As digital marketing becomes increasingly important to business strategies, 80% of companies plan to increase their digital marketing budgets over the next 12 to 18 months, according to a study released Tuesday by Mondo. Read More »

Global Trend Report Marketing - by Morgan McKinley

The Marketing discipline has been evolving rapidly over the past few years. The emphasis on digital platforms and understanding the customer through data analytics has resulted in a convergence between marketing and IT. Read More »

How Automakers Can Tap Social Media to Drive Nameplate Marketing - by Crimson Hexagon

Case study slideshow on how social media analysis enables brand managers to quantify the qualitative perceptions about brands and products expressed online (Porsche Brand and Porsche Panamera, Clean Diesel Category Perception and Volkswagen Jetta TDI). Read More »

Looking Ahead: Driving Co-Creation in the Auto Industry - by PwC

While automotive companies develop products and technology to meet consumer demands in an ever changing market, co-creation methods can provide outlets to engage customers, dealers, employees and suppliers. Social media avenues are taking collaboration to the next level, allowing companies to join forces and virtually interact with all of their stakeholders. Read More »

Sales is the Missing Piece of the Automotive Social Media Puzzle [Infographic] - by LeadSift

The automotive industry is one of the leaders in social media when it comes to engagement and brand development. Yet, when it comes to driving quantified sales directly through social media channels; they come up short. Read More »

Study Shows Huge Social Media Impact for Automotive Sales and Services - by Wikimotive

In a recent study done by Sociable Labs it was revealed that a very significant number of Automotive shoppers are making purchasing decisions based on social sharing. Read More »

Customer Communications Management in the New Digital Era - by Darla Moore School of Business

The world today is increasingly digital. At work, home, and play, people are constantly connected through the internet via a variety of devices and networks. This digital connectivity raises new opportunities--and challenges--for organizations striving to manage their customer communications to create customer and brand value.  Read More »

Disney Shows Singapore Fans How to Uncover the Pirate's Hidden Treasure on Mobile - by Mobile Marketing Association

CAMPAIGN OBJECTIVES To promote movie sales by creating and engaging mobile campaign using the video and social media To encourage users to watch the full trailer Read More »