As digital marketing becomes increasingly important to business strategies, 80% of companies plan to increase their digital marketing budgets over the next 12 to 18 months, according to a study released Tuesday by Mondo. Read More »
The Marketing discipline has been evolving rapidly over the past few years. The emphasis on digital platforms and understanding the customer through data analytics has resulted in a convergence between marketing and IT. Read More »
Case study slideshow on how social media analysis enables brand managers to quantify the qualitative perceptions about brands and products expressed online (Porsche Brand and Porsche Panamera, Clean Diesel Category Perception and Volkswagen Jetta TDI). Read More »
While automotive companies develop products and technology to meet consumer demands in an ever changing market, co-creation methods can provide outlets to engage customers, dealers, employees and suppliers. Social media avenues are taking collaboration to the next level, allowing companies to join forces and virtually interact with all of their stakeholders. Read More »
The automotive industry is one of the leaders in social media when it comes to engagement and brand development. Yet, when it comes to driving quantified sales directly through social media channels; they come up short. Read More »
In a recent study done by Sociable Labs it was revealed that a very significant number of Automotive shoppers are making purchasing decisions based on social sharing. Read More »
The world today is increasingly digital. At work, home, and play, people are constantly connected through the internet via a variety of devices and networks. This digital connectivity raises new opportunities--and challenges--for organizations striving to manage their customer communications to create customer and brand value. Read More »
CAMPAIGN OBJECTIVES
To promote movie sales by creating and engaging mobile campaign using the video and social media
To encourage users to watch the full trailer
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