Global Trend Report Marketing - by Morgan McKinley

The Marketing discipline has been evolving rapidly over the past few years. The emphasis on digital platforms and understanding the customer through data analytics has resulted in a convergence between marketing and IT. Read More »

Customer Communications Management in the New Digital Era - by Darla Moore School of Business

The world today is increasingly digital. At work, home, and play, people are constantly connected through the internet via a variety of devices and networks. This digital connectivity raises new opportunities--and challenges--for organizations striving to manage their customer communications to create customer and brand value.  Read More »