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The Age of the Adaptive Marketer Presenting brand materials in a manner that maintains brand identity while also adapting to geographical and cultural customer preferences is…
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2018 Digital Marketing Plans for Best-In-Class Success - by Adestra

An effective digital marketing plan contains a series of tactics used to achieve your most important marketing objectives. Sounds simple, but what will a digital marketing plan that produces best-in-class performance look like in 2018? To find out, Adestra, in partnership with Ascend2, fielded the 2018 Digital Marketing Plans Survey. This report exclusively represents the opinions of 154 companies that described their digital marketing plans as very successful, or best-in-class in comparison to their competitors. Read More »

Email Strategies for Success - by Adestra

Marketers need to choose email programs based on the overall strategy of what they want to accomplish. It can be a huge challenge, but this new study will show you what’s working for your fellow marketers and what’s not – information that we hope you can use to focus your thinking and organize your planning. Adestra's Email Strategies for Success study went out to 85 marketers, both B2C and B2B. The goal was to understand the everyday challenges that marketers are facing and the exciting things that they’re doing in email, to give you a better understanding of where you should align your efforts. Should better personalization or segmenting be your main priority? Is mobile-responsive email making a difference? Use this study to start ranking the order of what you need to work on to take your marketing program to the next level. Read More »

Artificial Intelligence- The Bridge Between Data and Personalization - by Emarsys

Marketers today have access to exceptional amounts of data. While “big data” was once a luxury only available to the largest enterprises, it is now available to even the smallest organizations. Each data point provides an opportunity to gain greater understanding of potential customers and develop personalized marketing strategies to engage and win them over. However, while there is an abundance of information, there is a shortage of time to make proper use of it.  Read More »

Digital Intelligence Briefing: 2018 Digital Trends - by Econsultancy and Adobe

The research in this report looks at the most significant digital trends that will impact companies in the short to medium term. As part of this year’s study, Econsultancy and Adobe have also identified a number of top-performing companies in order to identify how they are focusing their activities and investments differently compared to their peers.  Read More »

Global Trend Report Marketing - by Morgan McKinley

The Marketing discipline has been evolving rapidly over the past few years. The emphasis on digital platforms and understanding the customer through data analytics has resulted in a convergence between marketing and IT. Read More »

Looking Ahead: Driving Co-Creation in the Auto Industry - by PwC

While automotive companies develop products and technology to meet consumer demands in an ever changing market, co-creation methods can provide outlets to engage customers, dealers, employees and suppliers. Social media avenues are taking collaboration to the next level, allowing companies to join forces and virtually interact with all of their stakeholders. Read More »

Customer Communications Management in the New Digital Era - by Darla Moore School of Business

The world today is increasingly digital. At work, home, and play, people are constantly connected through the internet via a variety of devices and networks. This digital connectivity raises new opportunities--and challenges--for organizations striving to manage their customer communications to create customer and brand value.  Read More »