About Digital Marketing Performance Center
The Digital Marketing Performance Center was created by the Chief Marketing Office (CMO) Council as a resource for marketers to access the latest news and research on digital marketing. Featuring reports, white papers, expert insights and best practices from global digital marketing leaders, DMPC aims to provide the information you need to stay ahead of the digital curve and strategically plan for what lies ahead. More »
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DMPI Leadership Committee
Wisdom Picks From Experts
MARY ANNE HENSLEY
Executive Editor, CMO Council
Since its inception, digital has been viewed as the path forward for marketers, who are able to engage, inform and connect with consumers more effectively and efficiently than ever before. From email and social media to big data, personalization and beyond, organizations are now able to capture valuable information about their customers that allows them to deliver experiences that truly delight and engage.
This has led to a competitive landscape that shifts and evolves on a daily basis, which is making it all the more imperative for organizations to deliver the kinds of experiences that stand apart in consumers’ minds. However, it has also created organizational gaps as the skills needed to remain abreast of all these changes also require new talent.
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FEATURED REPORTS AND STUDIES
While programmatic ad spend continues to increase exponentially year over year, the risk of digital display ads appearing next to o...
Presenting brand materials in a manner that maintains brand identity while also adapting to geographical and cultural customer preference...
While it is estimated that programmatic advertising will account for 80 percent of all digital display advertising in 2017, recent headli...