About Digital Marketing Performance Center
The Digital Marketing Performance Center was created by the Chief Marketing Office (CMO) Council as a resource for marketers to access the latest news and research on digital marketing. Featuring reports, white papers, expert insights and best practices from global digital marketing leaders, DMPC aims to provide the information you need to stay ahead of the digital curve and strategically plan for what lies ahead. More »
Featured Programs
Brand Protection from Digital Content Infection
Safeguarding Brand Reputation Through Diligent Ad Channel Selection More »
Ingenuity in the Global eCommerce Community
How To Compete and Not Get Beat in the Digital Retail Marketplace More »
Engage at Every Stage: An Investigation of Video Activation
Getting Measurement, Monitoring and Media Right More »
All DMPI Programs »
Find out more about DMPI ongoing and past programs and campaigns
get certified by cmo council
MARKETERS NEED TRAINING. WE PROVIDE VALIDATION
Advancing Online Education to Further Marketing Automation
With the widening digital marketing skills gap, the CMO Council is actively engaging in furthering the capabilities of internal digital marketing teams. We are providing training for organizations to get CMO Council certified and help enterprises close the skills gap.
DMPI Leadership Committee
Wisdom Picks From Experts
MARY ANNE HENSLEY
Executive Editor, CMO Council
Since its inception, digital has been viewed as the path forward for marketers, who are able to engage, inform and connect with consumers more effectively and efficiently than ever before. From email and social media to big data, personalization and beyond, organizations are now able to capture valuable information about their customers that allows them to deliver experiences that truly delight and engage.
This has led to a competitive landscape that shifts and evolves on a daily basis, which is making it all the more imperative for organizations to deliver the kinds of experiences that stand apart in consumers’ minds. However, it has also created organizational gaps as the skills needed to remain abreast of all these changes also require new talent.
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FEATURED REPORTS AND STUDIES
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This strategic brief explores how the massive scale, data quality and customization capability of online marketplaces are bringing ...
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Reports about incomplete and inaccurate reporting of video performance on Facebook and Google and brand safety issues on YouTube are caus...
While programmatic ad spend continues to increase exponentially year over year, the risk of digital display ads appearing next to o...
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Presenting brand materials in a manner that maintains brand identity while also adapting to geographical and cultural customer preference...